Confidence starts close
Product decisions begin with comfort, proportion and the way a piece supports the wearer.
Lingerie & womenswear · Copperhaven portfolio
Avera
A softer kind of confidence.
Avera is a polished women’s brand with lingerie at its center and a natural path into complementary womenswear.
Lingerie
& women’s
wear
& women’s
wear
The idea
A brand should be easy to understand—and hard to confuse.
Avera is shaped around the details that make intimate apparel feel considered: fit, touch, presentation, privacy and a customer experience that respects the category.
Tactile and considered
Material, finish and presentation should reinforce the premium point of view.
Feminine without cliché
Avera’s creative language is polished, warm and distinctive rather than predictable.
Within Copperhaven
Independent in front. Supported behind the scenes.
Avera keeps its own customer promise, product logic and creative language while drawing on Copperhaven’s shared capabilities across commerce, sourcing, operations, systems and learning.